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KnowBe4 Cost 2025: A Complete Guide to Plans, Features, and Benefits

  • admin
  • Sep 25
  • 3 min read

KnowBe4 offers four core Security Awareness Training tiers - Silver, Gold, Platinum, and Diamond - priced on a per-seat, three-year contract basis with rates ranging from $1.30 to $3.25 per user per month, billed annually. Each tier unlocks progressively richer training content, assessments, and AI-driven tools to build and measure your human firewall.


Introduction

In an era where human error remains the top cause of cybersecurity breaches, investing in robust security awareness training is non-negotiable. KnowBe4, the world’s largest integrated Security Awareness Training (SAT) platform, helps organizations transform employees into vigilant defenders against phishing, social engineering, and policy violations. This guide breaks down KnowBe4’s 2025 pricing, plans, and feature sets so you can choose the right tier for your security maturity and budget.


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KnowBe4 Pricing Overview

All KnowBe4 Security Awareness Training plans require a minimum of 25 seats and are sold on a per-seat basis under a three-year contract, billed annually. Below is the monthly per-seat pricing for North America as of January 2025:


Seats

Silver

Gold

Platinum

Diamond

25–50

$1.90

$2.23

$2.60

$3.25

51–100

$1.70

$1.98

$2.30

$2.95

101–500

$1.50

$1.70

$2.00

$2.65

501–1,000

$1.30

$1.51

$1.78

$2.35

Larger seat bands beyond 1,000 users can be quoted directly through sales.


Plan Features and Differentiators


Silver

The Silver tier delivers foundational security awareness content including:

  • Training Content Level I modules (15- to 45-minute videos)

  • Unlimited phishing simulations

  • Automated training campaigns

  • Brandable content and SSO integrations

Ideal for small teams establishing a basic awareness program.


Gold


Building on Silver, Gold adds:

  • Training Content Level II (expanded video modules)

  • Vishing (voice phishing) tests

  • Monthly Email Exposure Checks


Perfect for organizations that need to test and remediate real-world social engineering risks.


Platinum


The Platinum tier enhances Gold with enterprise-grade features:

  • Reporting APIs and advanced analytics

  • Role-based permissioning

  • Premium customer support

  • Advanced phishing features (smart groups, reporting hooks)


Suited for midsize teams requiring deep integration and data-driven insights.


Diamond

Diamond is the flagship edition, unlocking:

  • Training Content Level III (700+ items: videos, games, posters)

  • AI-driven personalized phishing tests

  • AIDA™ Artificial Intelligence–driven Agent for adaptive campaigns


Recommended for large enterprises seeking cutting-edge, tailored training experiences.


Add-On Solutions


Beyond core SAT tiers, KnowBe4 offers optional products to strengthen your security stack:

  • PhishER: Automated phishing threat response platform at $11/user/year (min. 101 seats)

  • Compliance Plus: Compliance-focused training add-on at $7.50/user/year (min. 101 seats)

  • SecurityCoach: Real-time coaching and behavior reinforcement (starting $1.10/user/month)

  • Defend, Prevent, and other modules for technical controls like email security and data loss prevention


Benefits of Each Tier


Choosing the right KnowBe4 tier aligns cost with capabilities:

  • Silver: Low cost and fast deployment build basic phishing resilience.

  • Gold: Expanded content plus vishing and breach-exposure checks reinforce awareness.

  • Platinum: Data integrations and support streamline program management.

  • Diamond: AI personalization maximizes engagement and risk reduction.


Key Takeaways / Checklist


  • Review your user count and contract term to estimate per-seat cost.

  • Map desired features (vishing tests, AI-driven campaigns) to tier capabilities.

  • Factor in add-ons (PhishER, Compliance Plus) for specific compliance or threat-response needs.

  • Plan for seat growth volume discounts kick in above 100 seats.

  • Engage sales for custom quotes on large deployments (>1,000 seats) or multi-year discounts.


Conclusion


Investing in the right Security Awareness Training tier can dramatically reduce your organization’s phishing risk and strengthen your security culture. Evaluate your training goals content depth, campaign personalization, compliance requirements - and select the KnowBe4 plan that balances budget and capability.


Next steps:


  1. Audit current program maturity and seat count.

  2. Compare features across Silver through Diamond to align with risk tolerance.

  3. Request a tailored quote or demo from KnowBe4 sales.

  4. Kick off onboarding and establish baseline metrics for phishing-prone percentage reduction.


 
 
 
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